OCCHIO! Index 2026: the shapes, materials and brands independent eyewear buyers choose
What people who bought online from OCCHIO! chose in 2026, at full price: brands, optical or sun, shapes, materials, colours and countries.
The OCCHIO! Index 2026 records the choices of people who bought online from OCCHIO!, an independent eyewear boutique in Crema, Italy, between 1 January and 22 October 2026. It counts only pieces sold at full price and is expressed in percentage shares: brands, optical or sun, shapes, materials, colours and shipping countries.
Five key figures
- 73.2% of pieces sold were optical frames, 26.8% sunglasses.
- Round and rectangular frames together account for 70.1% of shapes chosen.
- Acetate alone is the material of 56.4% of frames; titanium appears in 29.9%.
- Black and tortoiseshell cover 53.6% of colours.
- 71.1% of pieces were shipped outside Italy, to 19 countries.
Which brands did customers choose most in 2026?
Kuboraum is the leading brand in the Index with 23.7% of pieces sold at full price: almost one in four. Eyevan and KameManNen follow level at 11.3% each, then Lesca Lunetier at 9.3%. The top four brands together account for 55.6% of the total.
The ranking of brands with at least 3% of pieces:
- Kuboraum — 23.7%
- Eyevan (Eyevan and Eyevan 7285 lines) — 11.3%
- KameManNen — 11.3%
- Lesca Lunetier — 9.3%
- AHLEM — 7.2%
- Cubitts — 7.2%
- T HENRI — 5.2%
- Paloceras and VAVA — 4.1% each
- Chimi — 3.1%
The remaining brands, each below 3%, together account for 13.4%. Eyevan and KameManNen, both Japanese, reach 22.6% combined: more than one piece in five. Kuboraum, designed in Berlin and made in Italy, ranks first among both Italian and international customers.
Do customers buy more optical frames or sunglasses?
Optical frames make up 73.2% of pieces sold online at full price, sunglasses 26.8%. The split is almost identical in Italy (71.4% optical) and abroad (73.9%). Online, customers mostly choose an optical frame.
The Journal explains how buying a frame online with prescription lenses works.
Which frame shapes sell best?
Round (37.1%) and rectangular (33.0%) frames lead the Index: together they are seven pieces in ten. Oval (10.3%), aviator (7.2%) and square (6.2%) follow. Cat-eye and rimless frames stop at 2.1% each. Among optical frames, round clearly prevails; among sunglasses, rectangular and oval come first.
Shapes differ sharply between optical and sun:
- Optical: round 46.5%, rectangular 33.8%, aviator 7.0%, square 5.6%, oval 4.2%.
- Sun: rectangular 30.8%, oval 26.9%, round 11.5%; square, aviator and rimless 7.7% each.
- Italy and abroad: rectangular leads in Italy (42.9%), round leads abroad (37.7%).
On the Journal: the history of round glasses.
Acetate or titanium: which material do customers choose?
Acetate alone is the material of 56.4% of frames. Titanium alone accounts for 19.1% and the titanium-acetate combination for 11.7%: overall, titanium is present in 29.9% of pieces. Other metals make up 6.4%. Outside Italy titanium rises to 33.3% of pieces; within Italy it stops at 21.4%.
In sunglasses metal plays a bigger role: acetate falls to 43.5% and other metals rise to 21.7%, mostly silver-toned metal frames. To compare the two main materials, see titanium or acetate.
Which frame colours are chosen most?
Black is the most chosen colour, with 32.0% of frames, followed by tortoiseshell at 21.6%: together they exceed half. Silver is third at 15.5%, then grey (5.2%) and, at 4.1% each, gold, clear and brown. Black dominates optical frames, silver dominates sunglasses.
Colour changes with the type of eyewear and the market:
- Optical: black 35.2%, tortoiseshell 22.5%, silver 11.3%.
- Sun: silver 26.9%, black 23.1%, tortoiseshell 19.2%.
- Italy: black 39.3%, tortoiseshell 21.4%, grey 10.7%.
- Abroad: black 29.0%, tortoiseshell 21.7%, silver 18.8%.
Further reading: tortoiseshell and havana.
Where do online orders come from?
71.1% of pieces sold at full price were shipped outside Italy and 28.9% within Italy. European Union countries other than Italy account for 50.5%, the rest of the world for 20.6%. Shipments reached 19 countries. The United States (18.6%) and Germany (16.5%) are the largest foreign markets.
| Country | Share of pieces |
|---|---|
| Italy | 28.9% |
| United States | 18.6% |
| Germany | 16.5% |
| France | 5.2% |
| Austria, Portugal, Spain | 4.1% each |
| Sweden | 3.1% |
| Hungary, Netherlands, Greece, Poland | 2.1% each |
Do Italian and international customers have different tastes?
Not on optical versus sun: optical exceeds 70% in both markets. The differences concern shape and material. In Italy the most chosen shape is rectangular and titanium appears in 21.4% of pieces; abroad round prevails, titanium rises to 33.3% and silver reaches 18.8% of colours.
OCCHIO! Index 2026 at a glance
| Item | Total | Italy | Abroad |
|---|---|---|---|
| Optical frames | 73.2% | 71.4% | 73.9% |
| Sunglasses | 26.8% | 28.6% | 26.1% |
| Round shape | 37.1% | 35.7% | 37.7% |
| Rectangular shape | 33.0% | 42.9% | 29.0% |
| Acetate only | 56.4% | 57.1% | 56.1% |
| Titanium present | 29.9% | 21.4% | 33.3% |
| Black | 32.0% | 39.3% | 29.0% |
| Tortoiseshell | 21.6% | 21.4% | 21.7% |
| Silver | 15.5% | 7.1% | 18.8% |
| Leading brand | Kuboraum 23.7% | Kuboraum | Kuboraum |
Methodology
- Period: 1 January to 22 October 2026.
- Source: orders from the OCCHIO! online store (otticaocchiocrema.it) recorded on Shopify.
- Scope: pieces sold at full price only. Pieces sold on sale or at a reduced price, and pieces bought with discounts above the 10% reserved for new newsletter subscribers, are excluded. Manually created orders, cancelled orders, refunded pieces and accessories are also excluded.
- Unit: pieces sold, meaning individual frames. Every figure is a percentage share; the Index does not report revenue, order counts or prices.
- Classification: brand, shape, material and colour come from each product's listing. Gold plating is not counted as a material; for two-tone frames the main colour is used. Eyevan includes the Eyevan and Eyevan 7285 lines.
- Country: shipping country.
- Minimum threshold: no conclusion is drawn from groups smaller than 20 pieces. Comparisons therefore cover only the total, Italy and abroad, optical and sun; for individual foreign countries the Index reports shares only.
- Rounding: percentages are rounded to one decimal; totals may differ from 100 by a few tenths.
How to cite: OCCHIO! Index 2026, full-price online sales data from OCCHIO! Crema, January–October 2026, otticaocchiocrema.it/en/blogs/journal/occhio-index-2026.